How to grow your business during a pandemic

How to grow your business during a pandemic

COVID-19 has affected the economy, and the businesses that keep it running. Companies have been forced into a limited or remote capacity and some have even had to shut down altogether. 

At first glance, the opportunities to push growth forwards appear to be slim. But there are ways that  businesses can keep expanding, even during the pandemic.

We’re assessing some ways to keep business operations improving, despite the setbacks and unstable circumstances that we find ourselves in.

Invest wisely

During periods of economic instability, it is important to keep up cautious investment. Firstly, identifying any unnecessary expenses can help you assess how to move forward. Once these expenses are eliminated, you can focus on using these newly-freed capital to invest in services that will maintain steady growth. 

Finding software and products that help you to make and save money over the long term are essential. During this period businesses can assess their investments and look at where they could improve their spending to increase returns.

Use technology and management systems

There are lots of technological services that can streamline a business and keep it productive even during a pandemic. Marketing technology can be an effective tool to increase sales, for example. When combined with other management systems, you are able to gain a more holistic view of the business – workflows, customer behaviour and internal logistics. 

Managing the performance of digital marketing can be tricky. It can be a weight on the shoulders of internal marketing or IT teams. But with outsourced management systems, the process of tracking and optimisation can be smoothed out easily. Working with partners in this manner will give a business time and flexibility to expand, despite uncertain times. 

Virtual learning and communication

Hosting virtual events for staff or customers that are operating more remotely these days is a good way to keep communication up. 

Communication and training should be authentic and transparent. Use Learning Management Software to reach employees or visitors to the business from the comfort of their own home. Internal teams may need strong, but understanding leadership in a time of crisis. Keeping everyone in touch with one another and encouraging open communication will build a sense of trust and community that is ultimately beneficial to the business. 

Or, if communicating with customers, make an attempt to reach out and support them during the pandemic. Let them know the measures you’ve taken to tackle COVID insecurity. It will go a long way with your brand. 

Stay focused

During a pandemic, there will inevitably be things that a business cannot prepare for. But if you stay focused on creating opportunities to grow whilst you tackle these challenges, your business can thrive. Seek out different approaches or ways to outsource services that can give you a more effective business output. 

Discover how Beakon software can enable you to grow your business and improve business processes in the face of a pandemic. Start your free trial today.